NRF APAC 2024 gave us an early look at a shift that's since become much more visible across the retailers we work with: a move from treating AI as a future initiative to budgeting for specific, narrow AI use cases in the current planning cycle — demand forecasting and personalisation came up most often in our conversations on the floor.
We used our time at the show to talk through how retailers running multiple POS, CRM and inventory systems — often the result of growth through new store formats or acquisitions — can bring them under a single integration and reporting layer without a disruptive, all-at-once migration.
Looking back, the show was a useful early signal for where the region's investment priorities were headed over the following year, and several of the conversations we had on the floor turned into longer engagements afterward.
