Take your retail technology into new markets — with a partner that can sell, deliver and support it.
Integrated Retail helps retail technology manufacturers expand across Asia Pacific by providing local market development, solution consulting, enterprise sales, implementation, integration and ongoing customer support.
Manufacturers entering a new country usually face several gaps.
No established retail customer network or local sales coverage.
Different buying behaviour, procurement processes, regulations and business practices.
Customers rarely buy one standalone product; they expect the technology to fit into a broader retail architecture.
Winning the deal is only the beginning — someone must scope, install, configure, integrate and manage deployment.
Enterprise retailers expect local response, SLA, training and long-term support.
Identify target retailers, industries, decision-makers and opportunities in each market.
Translate product capability into business outcomes for C-level, IT and operations stakeholders.
Position the manufacturer’s technology within the customer’s wider retail architecture.
Manage deployment, configuration, installation and integration with existing systems.
Provide training, SLA support, ongoing optimisation and customer success.
Create a repeatable model that can be extended across multiple APAC markets.
| Traditional Distributor | Integrated Retail | |
|---|---|---|
| Sales motion | Product resale | Consultative solution selling |
| Demand | Lead forwarding | Active market development |
| Proposal | Product quotation | Business case & solution design |
| Engagement | Basic demo | C-suite and technical engagement |
| Delivery | Product delivery | End-to-end implementation |
| Integration | Limited integration | Systems integration capability |
| Support | Manufacturer-led support | Local customer support |
| Opportunity | Single-product sale | Cross-solution opportunity development |
Define target countries, industries, competitors, pricing and opportunity.
Translate product features into industry-specific business value and sales narratives.
Build target accounts, campaigns, outreach, events and partner-generated opportunities.
Run discovery, demonstrations, proposals, technical workshops and commercial negotiations.
Scope, deploy, install, integrate and train customers.
Provide ongoing service, account development and regional expansion.
A Manufacturer May Enter Through
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The manufacturer benefits because its product becomes part of a broader business solution rather than an isolated technology purchase.
Regional consulting, enterprise accounts, solution design.
Market development, implementation, local support.
Sales, deployment, integration, customer support.
Extend successful market models into wider Southeast Asia and Asia Pacific through one regional relationship.
If you have a proven retail technology and are looking for a partner that can develop the market, sell consultatively, implement locally and support customers long term, we should talk.
